MYOB’s 2026 Price Increase: What’s Changing And What It Means For Firms in Australia

The Growing Sensitivity Around Software Pricing

Late last year, MYOB announced a price increase across parts of its suite, explaining that the change was partly to support legacy desktop products. The percentage rise was significant, but it was the justification that drew the strongest reaction.

I shared a LinkedIn post at the time, commenting on the increase and its reasoning. It was viewed more than 145,000 times, which made it clear the issue had struck a nerve. The response from firms reflected a broader fatigue. Accountants and bookkeepers spoke about the ongoing cycle of subscription increases, the non-billable work created each time prices change, and the challenge of explaining vendor decisions to clients.

Some argued that increases are easier to accept when clearly tied to meaningful product improvements. Others questioned whether supporting desktop systems should justify double-digit rises.

What stood out most was not outrage, but weariness. The profession is not surprised by price increases anymore. It is increasingly focused on whether the value narrative keeps pace.

The Switching Paradox

Why do platforms continue to push through regular increases? Because switching core systems is difficult.

Practice management, tax suites and accounting ledgers are deeply embedded in workflows, staff training and client processes. Migration carries risk, cost and disruption. For many firms, the incremental increase is commercially easier to accept than a wholesale platform change. That dynamic gives established vendors pricing power.

But it also places pressure on firms to be commercially disciplined in how they manage and recover those costs.

Where Rechargly Fits In

This is where the conversation moves from commentary to control. The most significant pain point for firms is not that MYOB increases its prices. It is that firms often lack a structured, automated way to manage those increases across their client base.

Without a system in place, firms fall back on spreadsheets, ad hoc reviews and reactive client emails. Some absorb the increase to avoid awkward conversations. Others pass it on inconsistently. Margins quietly erode. Rechargly was built to solve that gap.

When subscription prices change, firms using Rechargly can:

• Automatically adjust software disbursements in line with vendor pricing
  
  
• Ensure consistent mark-ups or recovery rules are applied across all clients
  
  
• Systemise client billing rather than handle it case by case
  
  

Instead of scrambling each time a vendor updates pricing, firms can treat increases as a predictable input into a defined commercial process. The difference is subtle but important. Vendors will continue to review pricing. That is unlikely to change. What can change is whether those adjustments create friction inside the firm.

Preparing For 2026

MYOB’s 2026 pricing update is unlikely to be the last adjustment firms see this year across their technology stack.

The practical question is not whether prices rise, but whether your firm has:

• A clear policy on software cost recovery
  
  
• Automated systems to apply price changes consistently
  
  
• Visibility over true margin impact
  
  
• A repeatable communication framework
  
  

Firms that treat subscription costs as a managed, systemised part of their commercial model experience far less disruption when announcements land. Software pricing may sit outside your control, but how you manage, recover and operationalise it does not. And in 2026, that distinction will matter more than the $2 increase on any single plan.

‍